Lombards market themselves as the "paper people" and sell a wide range of paper based products including party supplies, catering supplies and stationery. Approximately 70 per cent of Lombard's customers are resellers such as cafés, restaurants, hotels, caterers and party planners who purchase paper products for use business use. Given that some 20 per cent of its business comes from the customers purchasing for their own personal use, Lombards cannot be classified as a wholesale operation.

Question

Quizplus · Accepted Answer

Wholesale operations can include businesses that sell products to both resellers and end consumers, as long as a significant portion of their sales is to other businesses for resale or business use, which is the case with Lombards.

Lombards Market Themselves as the "Paper People" and Sell a Wide