Off- price retailers such as factory outlet stores and outlet malls benefited from the decision of many discount chains to "trade up."

Question

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When discount chains such as Walmart and Target began to focus on higher-end merchandise, it created an opportunity for off-price retailers to offer lower-priced goods to budget-conscious shoppers. This led to increased traffic and sales at factory outlet stores and outlet malls.

Off- Price Retailers Such as Factory Outlet Stores and Outlet