Due to the inroads made by national brand advertisers, consumers can find popular brands in most retail outlets-from department stores through to mass- merchandise discount stores. Thus, it has become more difficult for retailers to differentiate by offering exclusive merchandise. Discuss the ways that retailers can differentiate their outlets from competitors. Use appropriate examples from your own experience to illustrate your answer.

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The Answer of Due to the inroads made by national brand advertisers, consumers can find popular brands in most retail outlets-from department stores through to mass- merchandise discount stores. Thus, it has become more difficult for retailers to differentiate by offering exclusive merchandise. Discuss the ways that retailers can differentiate their outlets from competitors. Use appropriate examples from your own experience to illustrate your answer.

Due to the Inroads Made by National Brand Advertisers, Consumers