The Rocky Corporation has developed a distribution system composed of intermediaries which Rocky either owns or has under contract. Rocky has established a:
A) horizontal marketing system.
B) proprietary marketing system.
C) vertical marketing system.
D) wholly- owned marketing system.
E) homogeneous marketing system.

Question

Quizplus · Accepted Answer

Rocky Corporation has established a vertical marketing system as it owns or has contracts with intermediaries involved in the distribution of its products. A vertical marketing system involves the coordination and integration of various levels of a distribution chain to achieve better efficiency and effectiveness in serving customers.

The Rocky Corporation Has Developed a Distribution System Composed of Intermediaries