Two recent trends evident in the distribution of goods and services are the replacement of conventional channels with vertical marketing networks and disintermediation.

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Vertical marketing networks refer to the use of intermediaries to create a closer relationship between manufacturers and retailers, while disintermediation refers to the removal of intermediaries altogether, often with the use of online platforms. Both trends are increasingly evident in the distribution of goods and services.

Two Recent Trends Evident in the Distribution of Goods and Services