When a car maker offers to sell the customer accessories such as Bluetooth, GPS, alloy wheels and an array of computerised accessories, the car dealer is practising:
A) product line pricing.
B) product bundle pricing.
C) optional product pricing.
D) product mix pricing.
E) none of the above

Question

Quizplus · Accepted Answer

Optional product pricing refers to offering customers the option to purchase additional accessories or features at an additional cost. In this scenario, the car maker is offering the customer a range of optional accessories to choose from, which fits the description of optional product pricing.

When a Car Maker Offers to Sell the Customer Accessories