The Manly Meat Packing Company routinely sells animal parts considered unfit for human consumption to pet food manufacturers. The profits on these sales allow Manly to price its meats more attractively. The firm employs:
A) by- product pricing.
B) captive market pricing.
C) offset pricing.
D) optional product pricing.
E) none of the above

Question

Quizplus · Accepted Answer

The Manly Meat Packing Company is employing by-product pricing strategy by selling the animal parts considered unfit for human consumption to pet food manufacturers, and using the profits earned to price its meats more attractively to consumers.

The Manly Meat Packing Company Routinely Sells Animal Parts Considered