To be effective, market skimming should be used under which conditions?
A) The product's quality and image should be consistent with a high price.
B) When the company has a patent or some other type of legal protection.
C) Demand should be relatively inelastic.
D) Costs of producing a small volume should not be so high that there is an inadequate margin.
E) all of the above

Question

Quizplus · Accepted Answer

All of the above conditions should be met for market skimming to be effective. The product should have consistent quality and image with a high price, the company should have legal protection, demand should be relatively inelastic, and the costs of producing a small volume should not be prohibitively high.

To Be Effective, Market Skimming Should Be Used Under Which