The Consumer and Competition Act, 2010 prohibits a number of pricing strategies and tactics. Which of the following is NOT one of these prohibitions?
A) predatory pricing
B) price fixing
C) resale price maintenance
D) prestige pricing
E) some forms of price discrimination

Question

Quizplus · Accepted Answer

Prestige pricing, which is the practice of setting high prices to create a perception of high quality or luxury, is not explicitly prohibited by the Consumer and Competition Act, 2010. However, if it is used to mislead consumers or constitutes deceptive marketing, it would be prohibited under the Act.

The Consumer and Competition Act, 2010 Prohibits a Number of Pricing