The local fitness centre provides membership to senior citizens for a price well below the standard rate. The fitness centre is using:

Question

Quizplus · Accepted Answer

The fitness centre is using customer-segment pricing by offering a reduced price to senior citizens as they are targeting a specific demographic. Customer-segment pricing involves offering different prices to different segments of customers based on their perceived willingness to pay or other demographic factors.

The Local Fitness Centre Provides Membership to Senior Citizens for a Price