The Alpha Corporation typically seeks to have its products displayed beside more expensive brands. The firm is hoping to influence the reference price of its products.

Question

Quizplus · Accepted Answer

The statement is true. By displaying their products beside more expensive brands, Alpha Corporation is trying to create a perception in the minds of consumers that their products are of similar quality and value, thereby influencing their reference price (the price they believe a similar product should cost). This can potentially lead to consumers choosing Alpha Corporation's product over the more expensive brands.

The Alpha Corporation Typically Seeks to Have Its Products Displayed