Market- skimming pricing takes advantage of the fact that some customers are willing to pay more to be the first to own a new, or unique, product.

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Market-skimming pricing is a strategy of pricing a new and unique product high initially and then lowering the price later. This strategy is based on the principle that early adopters are willing to pay more for the product, and it helps the company to recover its R&D and marketing costs quickly.

Market- Skimming Pricing Takes Advantage of the Fact That Some