A particular type of consumer that has been found to be critical in the successful adoption of new products is known as:
A) early adopter.
B) opinion leader.
C) influencer.
D) lead user.
E) all of the above

Question

Quizplus · Accepted Answer

The lead user is the particular type of consumer that plays a critical role in successful adoption of new products. While early adopters, opinion leaders, and influencers all have important roles in spreading the word about new products, the lead user is specifically important in providing feedback and insight for the development of new products.

A Particular Type of Consumer That Has Been Found to Be