During the commercialisation stage of the new product process, marketers must make a number of key decisions. Which of the following is NOT one of these decisions?

Question

Quizplus · Accepted Answer

During the commercialisation stage, decisions about what to launch should have already been made in earlier stages of the new product process, such as the idea generation, screening, and development phases. The focus at the commercialisation stage is more on where, who, how, and when to launch the product.

During the Commercialisation Stage of the New Product Process, Marketers