Five- year- old Jessica Rosbrook of Kent in England has a dream job. A host of new toy products are delivered to her door by European toy manufacturer, TOMY. Jessica knows how lucky she is because she gets to play with these new toys before they hit the market and well before any of her friends has seen them. Jessica plays with the hottest games and toys for several weeks in her own home environment, after which she provides TOMY with a rating and review of each new product. Not only does Jessica get to keep all the toys, she has also built up an enviable toy collection and is paid a small fee for her "work." Jessica is engaged in which part of the new product development stage?
A) product development
B) test marketing
C) market strategy development
D) limited scale trial
E) commercialisation
Correct Answer:
Verified
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