A test market that is conducted in test cities such as Newcastle, Ballarat or Hobart is known as:
A) standard test marketing.
B) simulated test markets.
C) geographic environment.
D) experimental environment.
E) consumer panels.

Question

Quizplus · Accepted Answer

A test market conducted in specific cities is known as standard test marketing, where a company launches its product in a limited geographic area to test various marketing variables, such as product positioning, advertising, pricing, and distribution. Simulated test markets, experimental environments, and consumer panels do not necessarily involve specific cities or geographic areas. While a geographic environment is a relevant term, it is not specific to test markets.

A Test Market That Is Conducted in Test Cities Such