In spite of the benefits of test marketing, many firms today question its value.
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Q87: Market modification involves the search for new
Q88: The product life cycle concept cannot be
Q89: New product development in service contexts is
Q90: With a product concept, a product idea
Q91: If a firm can afford to retain
Q93: Standard test markets are rarely used because
Q94: The Simms Corporation has greatly improved the
Q95: A test market that is conducted in
Q96: During product development, the R & D
Q97: Market rollout is part of the marketing
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