High costs are associated with the commercialisation stage of the new product development process.

Name: High costs are associated with the commercialisation stage of the new product development process.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Commercialisation involves activities such as market testing, manufacturing, distribution, and promotion, which can be expensive. Companies need to invest in these activities to make the new product available to customers and generate revenue.

High Costs Are Associated with the Commercialisation Stage of the New