During the growth stage of the PLC, the innovating firm typically faces a trade- off between high market share and high current profit.

Question

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During the growth stage of the PLC, the innovating firm typically invests heavily in marketing and product development to increase market share, often sacrificing current profit in the short term. This trade-off is necessary to establish a strong position in the market and reap greater profits in the maturity and decline stages of the PLC.

During the Growth Stage of the PLC, the Innovating Firm