Of the five adopter groups, the innovators are the most influential in terms of its potential to influence opinion and speed up rates of diffusion.

Question

Quizplus · Accepted Answer

The most influential group in terms of potential to influence opinion and speed up rates of diffusion is actually the "Early Adopters," not the "Innovators." Early Adopters have a more significant social status, more connections, and are more respected by their peers, making them more influential in spreading new ideas or products.

Of the Five Adopter Groups, the Innovators Are the Most