Test marketing allows the marketer to enhance the likelihood of successful product introductions, or at least reduce the consequences of product failures.

Question

Quizplus · Accepted Answer

Test marketing provides insights and data about consumer behavior and preferences, as well as the effectiveness of marketing strategies. By testing a product in a small market before a full rollout, marketers can identify and address any issues or barriers to success, allowing for adjustments and improvements to be made before investing in a full-scale launch. This can ultimately increase the likelihood of successful product introductions or mitigate potential failures.

Test Marketing Allows the Marketer to Enhance the Likelihood of Successful