Which of the following is a risk attached to a downward stretch in the product line?
A) The company's dealers may not be willing or able to handle the lower- end products.
B) A low- end item might damage the company's quality high- end image and reputation.
C) A low- end item might provoke competitors to counteract by moving into the higher end.
D) all of the above
E) none of the above
Correct Answer:
Verified
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