Processes and programmes designed to motivate customer- contact employees and supporting service people to work as a team to provide customer satisfaction is known as:

Question

Quizplus · Accepted Answer

The described processes and programmes focus on creating a positive culture and environment within the organization, which is the main objective of internal marketing. It aims to motivate employees to work together towards achieving customer satisfaction, which is important for the success of the organization. Professional development and human resource development may be a part of these programmes but do not encompass the entire scope of the described processes. Customer-managed interactions and interactive marketing refer more to the customer's role in the marketing process and not internal team dynamics.

Processes and Programmes Designed to Motivate Customer- Contact Employees and Supporting