Best Western Hotel group have developed an exclusive rewards programme for Harley- Davidson enthusiasts. Riders are issued with a club membership card, carrying the corporate logos of both Best Western and Harley and which when used entitles the bearer to special treatment and a clean towel issued at check- in. This is an example of which type of branding?
A) co- branding
B) private label
C) national branding
D) licensed branding
E) brand extension strategy
Correct Answer:
Verified
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