A measure of a brand's ability to capture customer preference and loyalty is:

Question

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Brand equity is a measure of a brand's ability to capture customer preference and loyalty. It refers to the value a brand adds to a product or service beyond the functional benefits. It is built over time through consistent positive experiences and perceptions of the brand by consumers. Brand awareness (A) is the extent to which consumers are aware of a brand's existence. Brand audit (B) is a comprehensive assessment of a brand's health and performance. Brand relationships (D) refers to the emotional connections between a brand and its customers. Brand investment (E) refers to the resources and effort put into building and maintaining a brand. While all of these factors may contribute to a brand's ability to capture customer preference and loyalty, brand equity specifically captures this measure.

A Measure of a Brand's Ability to Capture Customer Preference