A consumer product or service where the customer characteristically engages in a careful process of election by comparing on such attributes as suitability, quality, price and style is known as a(n):

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A shopping good is a product or service that requires the customer to carefully compare options before making a decision based on factors such as suitability, quality, price, and style. Convenience goods are products that consumers regularly purchase without much thought, emergency goods are items needed in an urgent situation, specialty goods are unique or high-end products that consumers are willing to search for or pay more for, and sought goods are products that consumers actively seek out, such as luxury or niche items.

A Consumer Product or Service Where the Customer Characteristically Engages