Although Many Members of the Public Dislike the Use of Intentional

Although many members of the public dislike the use of intentional misspellings in brand names, such as "Weet" (as in Weet Bix) , "Lite" (as in Yoplait Lite) and "Rite" (as in Diet Rite) , marketers continue to use misspelt words in brand names because:

A) they are distinctive and easy to register.
B) they readily translate into foreign languages and international markets.
C) they are difficult for competitors to copy.
D) they are easy to remember and suggest something about the product benefits.
E) they are short and easy to recognise.