Denny is opening an antique business specializing in photography frames made before 1950. What research should Denny do for the sales and promotion section of his business plan?
A)He should find out how the frames were produced back in the 1950s.
B)He should hire a sales force to generate a buzz about the frames.
C)He should research industry trade show presentation costs and dates.
D)He should conduct research on his competitors' weaknesses.

Question

Quizplus · Accepted Answer

Denny should research industry trade show presentation costs and dates to promote his antique business. This will allow him to showcase his antique photo frames to potential customers and generate interest in his business. It will also give him a chance to network with industry professionals and potentially secure wholesale accounts with other businesses. However, options A, B, and D may be important for other sections of his business plan, such as the production and marketing sections.

Denny Is Opening an Antique Business Specializing in Photography Frames