Zach plans to promote his fly fishing business through an aggressive Internet marketing campaign by utilizing search-engine optimization strategies. How should he incorporate the information in his business plan?

Question

Quizplus · Accepted Answer

Zach should add the information about his Internet marketing campaign to the sales and promotion section of his business plan. This section focuses on how the business plans to market and promote itself to potential customers. The Internet marketing campaign is a key strategy for promoting Zach's fly fishing business, so it should be included in this section along with other marketing efforts.

Zach Plans to Promote His Fly Fishing Business Through an Aggressive