A business that offers potential buyers the opportunity to make purchases either online or in a physical location uses a ________ business model.

Question

Quizplus · Accepted Answer

The click and mortar business model combines both online and physical sales channels. This allows customers the flexibility of purchasing online or in a traditional brick and mortar store. The other options, C2C (consumer-to-consumer) and C2B (consumer-to-business) models, do not necessarily involve physical locations. The bricks and mortar business model only involves physical locations and does not include an online component.

A Business That Offers Potential Buyers the Opportunity to Make