A merger involving a computer manufacturer and an electronics retailer that sells its computers would be an example of a ________.
A)vertical merger
B)horizontal merger
C)product extension merger
D)conglomeration

Question

Quizplus · Accepted Answer

A vertical merger is a merger between two companies that operate at different stages of the supply chain or production process. In this case, the computer manufacturer and electronics retailer are at different stages of the production process, with the manufacturer producing the computers and the retailer selling them.

A Merger Involving a Computer Manufacturer and an Electronics Retailer