James lives near a university and observes that almost every student uses a cell phone. He decides to open a small shop offering repair services for cell phones. His shop is an instant success. James has satisfied an area of need called ________.

Question

Quizplus · Accepted Answer

James has identified a specific need in the market (cell phone repair services) and has created a business to fill that need. This is an example of identifying an opportunity niche.

James Lives near a University and Observes That Almost Every