Martha has just bought a video store franchise. Which of the following factors probably did NOT affect her decision to buy a franchise instead of starting up her own business?

Question

Quizplus · Accepted Answer

Higher franchise startup costs are typically a deterrent to buying a franchise instead of starting up a business, as they require a significant initial investment. Therefore, it is unlikely that this factor influenced Martha's decision to buy a franchise. The other factors listed (availability of training, the brand name of the franchiser, and marketing support from other area franchisees) are all commonly cited advantages of buying a franchise.

Martha Has Just Bought a Video Store Franchise