American Express competes around the world by offering a customized product while simultaneously selling at the lowest possible price. The company is using a ________ strategy.

Question

Quizplus · Accepted Answer

A transnational strategy involves offering customized products while also striving for cost efficiency and global integration. This aligns with American Express's approach of competing globally with customized products while also selling at the lowest possible price.

American Express Competes Around the World by Offering a Customized