A perfume company plans on using its products as promotional tools. Which of the following strategies might they employ to reach this goal?
A)write a press release describing the process of making the perfumes
B)give away free perfume samples
C)hire salespeople knowledgeable in the field
D)air a television commercial with a celebrity endorsement

Question

Quizplus · Accepted Answer

Giving away free perfume samples is a direct promotional strategy that allows potential customers to experience the product firsthand, increasing the likelihood of purchase.

A Perfume Company Plans on Using Its Products as Promotional