Sally's Chocolate Heaven has just produced a new mocha truffle. Just in time for Christmas purchases, the store is offering discounts on the new product at the same time that Sally has launched a series of advertisements in the local newspapers and while she's sending out a new 4-color brochure. This is an example of a(n)________.
A)personal selling
B)integrated marketing
C)niche marketing
D)direct marketing

Question

Quizplus · Accepted Answer

This scenario is an example of integrated marketing, as Sally's Chocolate Heaven is utilizing various forms of marketing and promotions (discounts, newspaper ads, brochures) to promote their new product.

Sally's Chocolate Heaven Has Just Produced a New Mocha Truffle