Trade shows and conventions, cooperative advertising, sales contests, quantity discounts, and free merchandise are ________ tools.

Question

Quizplus · Accepted Answer

These tools are all examples of trade sales promotional tools, which are used to motivate and incentivize wholesalers, distributors, and retailers to carry and promote a company's products. Consumer sales promotion tools are used to incentivize end customers, such as coupons or rebates, while public relations focuses on promoting a company's image or reputation.

Trade Shows and Conventions, Cooperative Advertising, Sales Contests, Quantity Discounts