Zenith has introduced a flat-screen television and is training salespeople in a limited number of stores where this new model will be sold. This is called ________.
A)limited distribution
B)exclusive distribution
C)selective distribution
D)intensive distribution

Question

Quizplus · Accepted Answer

The strategy being employed is selective distribution, where the product is only being offered in a limited number of stores and specialized salespeople are being trained to sell it. This allows for more control over the product's positioning and messaging.

Zenith Has Introduced a Flat-Screen Television and Is Training Salespeople