An advertising campaign that attempts to sell a product to a new subgroup of the existing market is an example of ________.
A)creating a new use
B)repackaging
C)repositioning
D)extended technology

Question

Quizplus · Accepted Answer

Repositioning involves changing the perception or image of a product in the minds of consumers, which can involve targeting a new subgroup of the existing market through advertising campaigns. Creating a new use would involve finding new and innovative ways to use an existing product, repackaging would involve changing the physical appearance or packaging of a product, and extended technology would involve improving the technological features of a product.

An Advertising Campaign That Attempts to Sell a Product to a New