A manufacturer of yachts sets its prices high above its competitors. This is an example of the pricing objective of ________.
A)achieving social objectives
B)creating an image
C)cutting costs to survive
D)building traffic

Question

Quizplus · Accepted Answer

The pricing objective of creating an image involves setting prices that are higher than competitors in order to create a perception of luxury, quality, or exclusivity. This strategy is often used by high-end brands to differentiate themselves from lower-priced competitors.

A Manufacturer of Yachts Sets Its Prices High Above Its