A company that announces a manufacturer's suggested retail price and then offers a discount off that price is using ________ pricing.

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This type of pricing uses a reference point, which in this case is the manufacturer's suggested retail price, and then offers a discount off of that price. This can make consumers feel that they are getting a good deal, even if the discount is not very significant. Both psychological and prestige pricing involve setting prices based on consumer perceptions and emotions, while dynamic pricing involves changing prices based on demand and other factors.

A Company That Announces a Manufacturer's Suggested Retail Price and Then