When eight to ten potential customers are asked for feedback on a good or service, advertisement, idea, or packaging by a company, they are called a ________.
A)target market
B)focus group
C)control group
D)consumer advocacy group

Question

Quizplus · Accepted Answer

A group of potential customers asked for feedback is called a focus group. This is a common market research method used by companies to gather information about their target market and improve their products or services based on customer input. A target market refers to the specific group of customers that a company is trying to reach with their marketing efforts, while a control group is a group of participants in a study that do not receive the treatment being studied. A consumer advocacy group is an organization that works to protect the rights and interests of consumers.

When Eight to Ten Potential Customers Are Asked for Feedback