Social media sites such as Facebook and Twitter are unreliable sources of market research data because few customers use such sites to discuss business issues.

Question

Quizplus · Accepted Answer

While it is true that social media discussion may not capture the entire market, many customers do use social media to discuss business issues, making it a valuable source of market research data. However, it is important to use other sources of data as well to ensure a well-rounded understanding of the market.

Social Media Sites Such as Facebook and Twitter Are Unreliable