American Girl, Inc. manufactures dolls with a variety of hair, eye, and skin colors as well as a variety of hair styles. The consumer is able to choose the combination of features that meets their need. The doll is then manufactured according to the customer requirements. American Girl, Inc. must use ________.

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American Girl, Inc. is using mass customization, which means producing customized products on a large scale. This allows customers to choose the specific features they want in their dolls, which are then manufactured according to their requirements. This approach allows for greater customer satisfaction and personalization while still producing products in large quantities.