Leroy owns a small hardware store that is known for its high level of customer service. A large chain home improvement store has just opened up in his community. Which of the following would BEST help Leroy deal with his new competitor?

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Advertising aggressively to increase consumer awareness of his reputation for service can help Leroy differentiate his store from the chain store. By emphasizing his store's high level of customer service, he can attract customers who value that aspect of the shopping experience. This could potentially even lead to increased customer loyalty and retention. Paying employees under the table or closing the business are unethical or extreme measures that do not address the issue at hand, and moving the store may not be financially feasible.

Leroy Owns a Small Hardware Store That Is Known for Its