exercise describing research in which a movie theater owner flashed "Eat Popcorn" and "Drink Coca-Cola" during the presentation of a movie.

Question

Quizplus · Accepted Answer

This statement is true. The exercise is referring to a famous 1957 study by James Vicary, in which he claimed to have increased popcorn and Coca-Cola sales at a movie theater by flashing subliminal messages during the presentation of a film. However, there is much debate over the validity of Vicary's study and whether or not subliminal advertising actually has the power to influence consumer behavior.

Exercise Describing Research in Which a Movie Theater Owner Flashed