__________ is frequently used by psychologists to examine portrayals in the medi
A)naturalistic observation
B)survey research
C)content analysis
D)correlational research

Question

Quizplus · Accepted Answer

Content analysis is the systematic examination of written or visual material, often used in social sciences, to explore patterns, themes, and biases. Psychologists use content analysis as a research method to analyze media portrayals, including news stories, ads, TV shows, movies, and video games. It helps identify recurring themes, messages, stereotypes, and other patterns that may affect people's attitudes, beliefs, and behaviors. Naturalistic observation is a type of research method where the researcher observes naturally occurring behavior in a natural setting. Survey research involves asking people to respond to questions about their attitudes or behaviors. Correlational research examines the relationship between two or more variables. While these research methods may also be used to analyze media portrayals, content analysis is the most relevant to this context.

__________ Is Frequently Used by Psychologists to Examine Portrayals in the Medi