Consider the following research question, "Does the type of advertisement influence the level of interest in the toothpaste?" To answer this question, a marketing researcher has participants listen to the radio advertisement or watch the television advertisement about the toothpaste.Next, the researcher asks all participants to indicate their interest in buying the toothpaste.In this example, what is the dependent variable?
A)the level of interest in the toothpaste
B)the type of advertisement
C)the marketing researcher
D)none of the above

Question

Quizplus · Accepted Answer

The dependent variable is the variable that is being measured or observed in the study. In this case, the level of interest in the toothpaste is being measured, making it the dependent variable. The type of advertisement and the marketing researcher are independent variables that may be influencing the level of interest in the toothpaste.

Consider the Following Research Question, "Does the Type of Advertisement