Samantha is conducting a study on the decision making processes an individual goes through when buying items.Specifically, Samantha is measuring the attributes and mental connections made when making a purchase.Samantha is collecting ________measures for her dependent variable.
A)behavioral
B)cognitive
C)attitudinal
D)physiological

Question

Quizplus · Accepted Answer

Samantha is measuring mental connections and attributes, which falls under cognitive measures. A refers to observable actions, C refers to attitudes or beliefs, and D refers to physical responses.

Samantha Is Conducting a Study on the Decision Making Processes