During the late 1980s and the early 1990s the Pepsi Challenge was in full swing.During the challenge, participants were asked to taste cola from both Coke and Pepsi.Once they had tasted both drinks, the participants were asked to report which was better tasting.The results indicated that participants found Pepsi products to be better tasting.What is the independent variable in this study?

Question

Quizplus · Accepted Answer

The independent variable is the one being manipulated or tested in the study. In this case, the independent variable is the different colas - Coke and Pepsi - that are being tasted and compared by the participants.

During the Late 1980s and the Early 1990s the Pepsi